In regards to tracking e-mail efficiency, you can dive much deeper into what resonates with specific consumer segments and get more idea about why particular elements work. With ActiveCampaign, you can include as many custom fields as you like to your signup types and landing pages, indicating that you can gather data that is most relevant to the way your business operates. You can likewise select what sort of type each new field is (dropdown, text, etc ), which improves the user experience when entering their details (below). Source: ActiveCampaign. As ActiveCampaign is appropriate for both B2B and B2C marketers, you can also handle details for companies you are selling to, which may consist of extra info, such as size and turnover of the business, and numerous points of contact.
The software’s prices page highlights its most popular prices tier. Source: ActiveCampaign. In general, the strong roster of functions makes it good value for money, but only if you are going to use lots of those capabilities to create complex campaigns. If you don’t require all of the functions then there are other more economical choices the problem with ActiveCampaign’s prices model is that, as there is no complimentary version, it ends up being more pricey than a lot.